Advertising/Commercial Photography

Photographers produce and preserve images that paint a picture, tell a story, or record an event. To create commercial-quality photographs, photographers need technical expertise, creativity, and the appropriate professional equipment. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, and selecting the right cameras and other photographic enhancing tools. For example, photographers may enhance the subject's appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the background, or use various lenses to produce desired levels of detail at various distances from the subject.

Through the Lens

Advertising or commercial photography is used for any item, product or lefestyle you which to convey to the public. This could be anything from an ad placed in a magazine, a catalogue of latest products or billboard advertising. It can be broken up into different catagories, depending on the needs of the client.

• Table Top or Packshot
• Stillife or Lifestyle
• Executive
• Industrial
• Fashion
• Food