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Packaging needs to encompass mathematical precision with artistic flair. You can't have beautiful designs if the engineering of your wrapping lets your product down. Package design should entice, educate, wrap and protect an item. In short, it needs to be the full package! To speak directly to consumers, package design needs to convey a clear message. Effective packaging design will make the difference between high and low sales. It needs to stand out from the competition, to leap off the shelf, but the design will also require the inclusion of information so clarity is essential, as this needs to be easily understood at the point of purchase so that the consumer can make an informed decision.
Additionally, the packaging design needs to offer a solution to the problem of containing the object in question. Apart from considering the faces of the package, packaging design must also consider the engineering. From folds to cutters, to slits, to drawers and locking tabs, the designer must understand how the item will sit on the shelf, how it will be held, and how it will be opened. The packaging designer must look for interactivity between object and consumer, to intrigue whilst clearly displaying the object and re-enforcing your brand... we can help with these requirements - drop us a line.